Joe Hardin named vice president of product leadership at the AAM
Hardin recently served as a senior product director at Nielsen Local, and had held market research positions at Nielsen, Scarborough Research and Kantar Media SRDS
ARLINGTON HEIGHTS, Ill. – November 6, 2014 — The Alliance for Audited Media has named Joe Hardin as vice president of product leadership. In his new role, Hardin will lead development of AAM products and services to serve evolving client needs in traditional and digital media.
Hardin brings more than 20 years of experience in market research and product development. Most recently he served as a senior product director at Nielsen Local. During his tenure, he led initiatives to integrate media and consumer data sets, built data visualization platforms and developed local and national media products. He has also held a series of market research positions at Nielsen, Scarborough Research, Kantar Media SRDS and Healthcare Research, and Strategic Media Research.
“Joe comes to us at a significant time in our organization,” said Tom Drouillard, AAM CEO, president and managing director. “He has an innate understanding of our customer needs, especially how data and information are used by marketers and media buyers— something that will prove to be extremely valuable to AAM as we continue to expand cross-media data verification and dissemination.”
Over the past 12 months, AAM media information was queried or viewed more than five million times across its many distribution points. Hardin is tasked with harnessing this myriad data and packaging it in ways that most benefit AAM members and the media industry at large. He will also be closely involved in developing new services that help the interactive advertising ecosystem address such critical areas as fraud, nonhuman traffic and greater digital accountability and transparency.
“I’m looking forward to contributing to AAM, a trusted nonprofit organization founded by the ANA to ensure media transparency and trust,” Hardin said. “These things are even more critical in today’s complex marketplace, and I’m excited at the challenge ahead.”