November 6, 2014 Last Updated 9:40 am

Blogalicious to partner with the mobile software company PadSquad

New effort intended to boost mobile publishing results for multi-cultural digital influencers and publishers

Press Release:

NEW YORK, NY – November 6, 2014Blogalicious, a community of multi-cultural digital influencers and publishers, today announces a strategic partnership with PadSquad, a mobile software and advertising technology firm.

The B-Link Marketing Network from Blogalicious is a niche network of 700 digital publishers made up of African-American, Latina, Asian-American and Caucasian influencers. In the past few years, this uniquely diverse community has seen their audiences using mobile devices as they browse their sites explode in growth. In this exclusive partnership, PadSquad will use its proprietary mobile software to create mobile-friendly versions of Blogalicious publisher websites, while connecting brand advertisers to their mobile audiences. The partnership will kick off at the sixth annual Blogalicious Weekend in San Antonio, Texas on November 6-8, 2014 with live demonstrations and a panel discussion including PadSquad’s CEO & Founder, Daniel Meehan.

“In 2012, it was widely reported that for the first time, racial and ethnic minorities made up more than half the children born in the U.S. While this shift was expected, the official announcement was nonetheless a landmark as the multicultural market is increasingly becoming the new general market,” comments Stacey Ferguson, Chief Curator of Blogalicious and owner of JusticeFergie.com. “Many of our multi-cultural bloggers and publishers have mega followings and are very active on social media. Since mobile, social, and blogging are all so interconnected, it really made sense to offer our network a solution to help grow their business by leveraging their huge mobile audiences that already exist. PadSquad’s mobile publishing software has proven to be super easy to use, will help them drive more mobile revenue, and gets our network into mobile publishing very quickly.”

According to Nielsen, Multicultural consumers have led the growth in smartphone penetration, as they’re adopting smartphones at a higher rate than the U.S. average. In fact, Asian Americans lead the U.S. in smartphones ownership, as nearly four out of five (78%) already use smartphones. Hispanics are ahead of the curve in adopting digital devices, including smartphones, as over three-quarters (77%) of Latinos in the U.S. use smartphones. African-Americans are also pioneers of smartphone technology, as 73 percent of Black consumers in the U.S. currently own smartphones.

“One of the greatest challenges digital marketers face in 2014 is finding ways to help their brand stand out,” PadSquad CEO & Founder, Daniel Meehan, states. “There are so many advertisers saying similar things in similar places. We are tremendously excited about the partnership with Blogalicious because it’s a perfect match between influential multi-cultural publishers, content that connects to deeply passionate and tech savvy audiences, using leading mobile technology. This is a huge opportunity for brands who are committed to making an impact on mobile in the multi-cultural market, using all of the high-impact mobile solutions we offer.”

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