November 5, 2014 Last Updated 3:07 pm

La Presse to provide technology platform to Canada’s largest English daily, the Toronto Star

The Toronto Star will soon have a tablet edition built using the La Presse+ news platform technology, there companies announced this afternoon. The new digital edition for the Toronto Star, Canada’s largest-circulation English daily newspaper, will debut in the fall of 2015.

“With this agreement, two of the largest Canadian newspapers are leading the digital transformation of news media. La Presse+ and the Toronto Star will share the same platform technology and offer advertisers common formats that will create a new standard for advertising on tablets,” Guy Crevier, President and Publisher of La Presse, said in the announcement.

LaPresse-app-icon-smAs part of the announcement, the Quebec newspaper was able to share some of the success it has had with its innovative tablet edition (which TNM wrote about once again just yesterday – how is that for timing?).

This is direct from the news release:

  • After only 18 months of operations, La Presse+ is already generating 52% of La Presse’s advertising revenues.
  • On average, 260,000 individual tablets open La Presse+ at least once a week.
  • On average, 160,000 individual tablets open La Presse+ at least once a day.
  • La Presse+ stands out for the exceptional engagement it generates among readers. On average, they spend 44 minutes with the app on weekdays, 73 minutes on Saturdays, and 50 minutes on Sundays.
  • La Presse+ reader profile is very attractive with 65% of its readers in the 25-54 age cohort comparatively to 46% in the La Presse print edition and 52% in the Quebec population.
  • 50% of readers who have experienced La Presse+ where not, at the time, readers of La Presse on its paper platform.
  • La Presse+ has also received several awards and distinctions in Canada as well as abroad.

The Toronto Star currently has five apps for the iPad, four which also work for the iPhone. One universal app presents a reformatted version of the newspaper’s website, while another provides readers with a replica of the print edition.

The paper also has a native digital magazine, The Kit. A printed version appears weekly in select copies of the Star, Vancouver Sun, Calgary Herald, Ottawa Citizen, Edmonton Journal and Montreal Gazette.

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