Meredith’s Stephen M. Lacy named Chairman of the Board of Directors of MPA-The Association of Magazine Media
Lacy succeeds Michael A. Clinton, President and Marketing and Publishing Director of Hearst Magazines
New York, NY – October 29 — Stephen M. Lacy, Chairman and Chief Executive Officer of the Meredith Corporation has been named Chairman of the Board of Directors of MPA-The Association of Magazine Media. The announcement was made today by Mary G. Berner, President and CEO of the trade organization.
Lacy succeeds Michael A. Clinton, President and Marketing and Publishing Director of Hearst Magazines, who has completed his term as MPA Chair.
Berner noted, “MPA and all its members are incredibly fortunate to have such inspiring and dedicated advocates as Michael and Steve. Michael has been a great champion of MPA, and his support and leadership have made efforts like our newly launched Magazine Media 360° cross-platform measurement possible. Steve’s savvy and energy will be yet another boost for this industry as we continue to expand our audiences and our impact.”
Lacy was named CEO of Meredith in 2006 and elected Chairman in 2011. Lacy joined Meredith in 1998 as Chief Financial Officer, and subsequently served as President of the Meredith Publishing Group and President and Chief Operating Officer.
Lacy serves on the boards of The Advertising Council and is the immediate past Chair of the Board of Directors of The Direct Marketing Association. He has been a board member of MPA since 2012.
“I’m honored to lead MPA at this transformative time in our industry,” Lacy said. “The reach of magazine media platforms is at an all-time high, and I’m confident it will continue to gain if we remain focused on delivering to our audiences relevant content on platforms where he or she wants to consume it.”
Meredith Corporation has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile, tablets and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith’s National Media Group is the leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents and Allrecipes. Meredith features robust brand licensing activities, including over 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing (MXM) is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world’s top brands, including Kraft, Lowe’s and Chrysler.
Meredith’s Local Media Group includes 15 owned or operated television stations reaching 10 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 – including Atlanta, Phoenix and Portland – and 13 in Top 50 markets.