Latest U.S. newspaper circulation report shows solid growth for many newspapers for digital, even as print continues to fall
The NYT reports higher overall audience thanks to gains in its website and digital device readership, even as M-F print circulation falls 5 percent
The glass continues to be half-full for U.S. newspapers as many daily newspapers, including The New York Times, were able to report higher audience numbers today in the Alliance of Audited Media’s (AAM) latest Snapshot Report.
The NYT reported a 12.4 percent giant in total average circulation for Monday through Friday, as well as a 4.6 percent gain for Sunday. The growth was almost entirely attributable to Digital Non-Replica, which measures the paper’s website, eReader, tablet and smartphone readership.
Most papers, it appears, are not being able to make up for declines in their print editions with gains in their replica of print editions – though many papers are, at least, seeing gains there.
The Wall Street Journal bucked the trends, though, and recorded a modest gain in their print edition, remaining the nation’s largest daily newspaper in print. USA Today, though, reported losses in circulation across the board, but remained the latest newspaper in the U.S. when combining print, replica and non-replica circulation.
The Washington Post remains a rather strange case. The Post continues to lose print circulation, while failing to record much progress with its digital editions. The Post is not, at least at this time, adding in its web traffic to its digital non-replica numbers. Its 7,664 in digital non-replica represents only its paid circulation from eReader – something that I would expect them to change in order to boost the audience numbers they would present through their AAM audits.