Active Interest Media launches website for Mud & Obstacle magazine
VALENCIA, CA – October 28, 2014 — Mud & Obstacle magazine, the leading magazine for obstacle-racing coverage and industry news, has expanded its reach in the market by launching a full-service website. The site offers its readers more in-depth coverage on races, athlete profiles, training and nutrition, as well as video footage on the latest gear reviews, behind-the-scenes photo shoots with athletes and more. This expansion will ensure that the obstacle-racing fan base has access to the latest news and developments on their computers and digital devices.
The popularity of Mud & Obstacle reflects the strong growth that the sport has been experiencing over the last few years. According to nonprofit Running USA, which is the largest online calendar of races and tracks trends in the industry, obstacle racing pulled 4 million racers in 2013, this compared to the 2.5 million participants of traditional half-marathon and marathon racing.
Additionally, a survey conducted by Eventbrite and Harris Interactive showed that women represented 60 percent of participants and that the vast majority were age 29 and older. Key learnings from the survey showed that those polled indicated “that spending time with friends and the social component was one of the top motivators for participating in these events and that social media drives participation and engagement.” When asked whether they would participate in obstacle races in the upcoming year, more than half responded by saying that they would and that they wanted to add more to their plans.
Launched by Active Interest Media, Mud & Obstacle is led by Editor-in-Chief Robert W. Young, an avid obstacle racer. “I think it’s safe to say the sport of obstacle racing has arrived. The sport continues to grow in numbers — social media followers, event participants, involvement by big-name corporations (Subaru, Merrell, Wheaties and Reebok, to name a few), the list goes on,” Young says. “People are realizing that with the proper training, this is something they can do that will take their health and fitness goals to the next level. This is why we launched the magazine and website, to be there with our readers each step of their journey. It’s an exciting time for the sport and to see where it’s going.”
Since its premier issue launched in March, Mud & Obstacle has seen a steady increase in traffic across all platforms and has boasted covers with such industry superstars as Hunter McIntyre, Rose Wetzel-Sinnett and Junyong Pak.