Adobe and Nielsen team up to create new cross-platform system for measuring digital content
Nielsen’s Digital Content Ratings, Powered by Adobe will launch in 2015 and Nielsen’s Digital Content Ratings data will be available in the Adobe Marketing Cloud
Adobe and Nielsen have announced a strategic alliance to create a cross-platform system for measuring online TV, video and other digital content across websites and apps. The partnership will allow Adobe to integrate Nielsen’s digital audience measurement products into h Adobe Analytics and Adobe Primetime – with Adobe now marketing Nielsen’s Digital Content Ratings.
“This alliance is expected to accelerate the adoption of consistent and comprehensive measurement in digital,” Megan Clarken, executive vice president, global product leadership at Nielsen, said in the announcement. “By integrating our technologies, together we’ll be able to offer our customers a more seamless and efficient way to plan and deliver against their audiences.”
Nielsen’s Digital Content Ratings data will be available in the Adobe Marketing Cloud, and Nielsen’s measurement data will be embedded in Adobe Primetime to give broadcasters and pay-TV service providers the ability to measure audiences and viewing behaviors across devices.
The new Nielsen Digital Content Ratings, Powered by Adobe will be available beginning next year, and Adobe said media companies such as ESPN, IPG Mediabrands, and Starcom MediaVest Group are already onboard.