After 30 years, IDG pulls the plug on the Macworld trade show
The news comes a month after the media company announced that the print edition of Macworld magazine would be shuttered and positions eliminated as a result
A month ago IDG announced that it would be shuttering the print edition of Macworld magazine which had published continuously since 1984. Yesterday, IDG said that its Macworld trade show, which began in 1985 would also shut down, at least for the time being.
“We are announcing today that Macworld/iWorld is going on hiatus, and will not be taking place as planned in 2015,” the company said.
“Since 1985, Macworld events have brought together a community to celebrate the incredible innovations that Apple has brought into the world, shining a spotlight on the developers who add value to the user’s experience in infinite ways.”
The timing of the announcement was interesting. Certainly the company has, for the past seven years, been attempting to get Apple to come back to the show created specifically for one of its own products. But following the 2007 event, the one that introduced the iPhone, Apple pulled out of the show, saying that the event, held annually, did not match up to its own product release cycle. Instead, Apple has gone to smaller, press-oriented events sprinkled throughout the year, as well as using its own Worldwide Developers Conference to introduce new products.
Now, two days away from the next Apple event, IDG has said the end has come for Macworld. It is a logical move, however, as fewer and fewer new products are introduced each year for the Mac – and even though the magazine and trade show have shifted to feature the new consumer electronics products introduced by Apple, the magazine and trade show found it hard to capitalize on those new products. Attendance declined, though IDG continued to insist the number of people attending was still around 25,000 (some doubt that, though), but this was still far below the 45,000+ that attended the last show Apple was involved with.
Still, a 30 year run is an amazing accomplishment – both for the magazine and show. It was inevitable that both would have to end their runs at some time. But the timing of this is a reminder that the personal computer business is not what it once was, and today most consumers want their products to be completely outfitted at purchase, not something that one adds on to over time.