GTxcel announces partnership with video player company, JW Player
Partnership will allow for video assets to be uploaded to the GTxcel Unified Publishing Platform
BERKELEY, Calif. – October 14, 2014 — GTxcel announces today that they have partnered with JW Player; the best in class video solution on the market to integrate into the GTxcel Unified Publishing Platform. The overall goal is to give GTxcel customers another revenue stream for their digital content regardless if that using Native Mobile App’s, Digital Editions or Websites. It’s the next evolution of our one-stop shop for a complete publishing geared towards anyone who publishes content. Through the JWPlayer and GTxcel partnership, publishers can maintain their brand by not sending valuable video content to YouTube or Vimeo. Instead, they can upload video natively in the GTxcel Unified Publishing Platform, prepare that video to be severed on all devices, access next-generation video players for all experiences and integrate video advertising.
All on one platform, seamlessly for publishers of all sizes.
“I have spent the better part of the past ten years working in video and content discovery platforms. The JWPlayer platform is by far the most advanced, yet simplified solution that I have seen. It’s a perfect partnership for our publishers to quickly and effectively upload, serve and monetize video.” Say Matt McGinty, Vice-President of Sales & Marketing at GTxcel. “Video monetizes four to five times higher than traditional text content. Our OEM partnership will help publishers small and large maintain their brand while seeing new revenue streams across Mobile, Tablet and the Desktop using one platform” he adds. This is a logical evolution of GTxcel’s Unified Publishing Platform given their knowledge of the digital publishing world with thousands of live titles.
This partnership comes at a time when GTxcel is adding more products and product features to their platform of products. GTxcel is the leader in digital publishing and responsive design that will continue to evolve as the publishing world evolves.