Forbes Media launches BrandVoice home pages for brands
Marketers can republish content from other publishers on their brand home pages
NEW YORK, NY _ October 8, 2014 — Forbes Media announced today the launch of new BrandVoice homepages that will allow BrandVoice marketers to scale their digital presence by republishing on Forbes.com brand content from other publishers.
Marketers must have the rights to republish the content, which may carry labeling from the original publisher. As with all BrandVoice posts, the content will also be clearly and transparently labeled as marketer-sourced.
On the new homepages, BrandVoice partners will also have more control over how their content is arranged and displayed. Partners will be able to organize their content under category tabs, highlight specific posts, include visuals and video, and embed social media feeds from Twitter, Instagram, YouTube, Facebook and Google Plus. The new homepages will launch on October 14.
“As part of our efforts to continue to evolve our BrandVoice platform to meet our partners’ demands, we created new BrandVoice homepages to allow marketers to aggregate and scale everything they do in support of their brands and help them distribute their thought leadership content. Forbes.com will become a central point for marketers to showcase all of their brand content,” said Mark Howard, Forbes Media Chief Revenue Officer. “We’re extending the same easy-to-use tools that we offer our staff writers and contributors to BrandVoice marketers to give them more control over their homepages. They’ll now also be able to program their homepages on Forbes.com to include stories, videos, social components and other information to tailor to their brands’ needs.”
Since the launch of the BrandVoice platform in November 2010, more than 50 leading brands, including CenturyLink, NetApp and Sungard Availability Services have published their thought leadership content in Forbes magazine and on Forbes.com.
Forbes.com: Since November 2010, BrandVoice partners have published over 4,500 posts to Forbes.com, garnering a total of 33 million page views. In the last 20 months alone, BrandVoice partners have driven 3.2 million social actions and referrals, and 2.5 million search referrals.
Forbes magazine: Since November 2010, partners have published 42 BrandVoice articles in Forbes magazine. On average, a print BrandVoice article is read by 1.7 million readers.
Forbes Media has also introduced native ad placements across the Forbes.com desktop and mobile sites, which display BrandVoice headlines with the partner brand name as the source. “For our BrandVoice partners, these native ad placements result in millions of additional and reportable brand impressions across the site, in addition to the organic site distribution that they’ve always received,” added Mark Howard. “As part of the BrandVoice analytics suite, partners receive breakouts of paid and organic traffic.”
BrandVoice remains Forbes Media’s fastest growing premium offering for marketers. The company estimates that approximately 30 percent of its total advertising revenues in 2014 will be generated by BrandVoice partners. Marketers purchase a digital BrandVoice site license for $75,000 per month for a four-month minimum.