Evolve Media acquires lesbian lifestyle and community site, AfterEllen.com
LOS ANGELES, Calif. – October 7, 2014 — Evolve Media today announces the acquisition of leading lesbian lifestyle and community site, AfterEllen.com, from Viacom. The acquisition, now a part of Evolve Media’s TotallyHer women’s lifestyle publishing business, signifies Evolve’s continued commitment to lifestyle publishing and owning publishing assets that bring together unique audiences, deeply engaged with quality content and a community of like-minded individuals.
“We are laser-focused on enthusiast publishing and owning assets that demonstrate strong organic growth of audience through the creation of authoritative content with a distinctive voice that engages influencers within a particular affinity or group of valued consumers,” stated Brian Fitzgerald, Co-Founder and President of Evolve Media. “Finding the right types of assets, with truly engaged editors and writers, and a community of loyal readers, is a successful recipe for publishing and one we want to continue to support with our robust media and technology infrastructure.”