Spanish news and information company IMPREMEDIA launches new digital platform for ‘Latinas with attitude’
ChicaFresh.com to offer content in Spanish and English in the areas of fashion, beauty, relationships, politics, travel and culture
NEW YORK, NY – October 1, 2014 — IMPREMEDIA, the leading Spanish news and information company in the United States launches ChicaFresh.com. It is the new digital platform for “Latinas with attitude.” CHICA FRESH focuses on multicultural women between the ages of 20 and 35.
The website’s objective is to provide information and media tools that meet the needs and lifestyles of women. CHICA FRESH offers content in Spanish and English in the areas of fashion, beauty, relationships, politics, travel and culture.
CHICA FRESH offers an intimate and analytical approach at different subjects through its editorial team that is lead by Hispanic women. They are extremely passionate and very aware of the need for immediate and useful information from a different perspective: It talks about a real woman, beyond celebrities or great figures. The focus is on everyday women who the audience can really relate with. CHICA FRESH speaks woman to woman about useful, interesting and appealing topics.
“CHICA FRESH emerges as a response to the latent need for an online platform specifically aimed at multicultural women in the United States whose lives are in constant motion. The editorial team is composed by women, curious, critical, and lovers of social media. They appreciate well written, concise and practical information that makes life easier and helps in the decision-making process. That is the profile of CHICA FRESH,” said Trilce Ortiz, Senior Digital Editor of CHICA FRESH.
“CHICA FRESH joins our vision of continuing to provide content directed to the interests of different readers. This platform is geared directly to the segment of influential Hispanic millennial women,” said Ivan Adaime, Digital Vice President of impreMedia.