Rapt Media names Jennifer Burak vice president of marketing
For the last two years, Burak served as vice president of Content Marketing and Marcom for Getty Images
BOULDER, Colo. – September 29, 2014 –– Rapt Media, the fastest and easiest way to create powerful, data-driven interactive videos, announced today that Jennifer Burak has joined the company as vice president of marketing, where she will lead the marketing team and drive all brand, social, content marketing, SEO, and advertising initiatives.
With more than 10 years of experience in B2B sales and marketing, as well as film and video, Burak will work to build the Rapt Media brand and expand the reach of Rapt Media’s interactive video platform within the rapidly growing market of agencies, media companies, and brands. Burak will also create and drive overall strategies to simultaneously expand market awareness, educate the marketplace, and increase website conversions.
For the last two years, Burak served as vice president of Content Marketing and Marcom for Getty Images where she led and empowered marketers to produce high impact branded content that delivered the very best in visual engagement, storytelling, and customer utility. During this time, Burak established Getty Images’ content marketing platform, “In Focus,” to help tell the stories behind the company’s content, content creators, and technology. Burak joined Getty Images in 2000 to lead its film and video sales, marketing, and operations globally.
“We are thrilled to welcome on Jennifer Burak as our VP of Marketing,” said co-founder and CEO of Rapt Media, Erika Trautman. “Burak’s background in film, her creative sensibilities, and her decade of experience marketing to top agencies, corporations and media companies at Getty Images, make Burak a rare and invaluable addition to the Rapt Media team.”
Burak recently moved from New York, where she lived for 23 years, to Boulder, Colo., with her husband and two children.