PBS MediaShift looks at journalism students and tablet magazines
The PBS website MediaShift today features an interesting article on tablet magazines and journalism students, written by Aileen Gallagher who teaches magazine journalism at Syracuse University’s Newhouse School.
You can find the article here: Tablet Magazines Are Lousy, But J-Schools Can Make Them Better.
There is one small error that, I believe, does not impact the value of the article. Gallagher makes the common mistake of using the audit numbers from the AAM to claim that digital editions are underperforming. She is right, they are underperforming.
But current audit numbers can only really compared to past audit numbers. The reason for this is that 1) not every magazine audits their digital circulation; 2) digital-only magazines do not audit their numbers; and 3) some magazines, such as The Economist, are doing better in digital than their audit numbers reflect (and a reason why the rules concerning digital editions will continue to evolve).
Gallagher has written a companion article that is equally good and of interest: Why Your Tablet Magazine Isn’t Getting Any Better.