September 18, 2014 Last Updated 2:09 pm

Steven Spatz named new president of BookBaby

Spatz has been the Chief Marketing Officer for Audio Video Labs, BookBaby’s parent company, for much of the past 10 years

Press Release:

PENNSAUKEN, N.J. – September 18, 2014 — BookBaby, the leading distributor of eBooks through Amazon, iBooks and other retailers, has chosen Steven Spatz as their new president. Spatz has been the Chief Marketing Officer for Audio Video Labs (BookBaby’s parent company) for much of the past 10 years. He’s contributed to many of BookBaby’s recent breakthrough new product developments including BookPromo™—a free suite of promotional services to help authors promote and market their books—and BookShop™, an ecommerce web page where authors can promote and sell their eBooks direct to readers.

“Steven has been an invaluable marketer for AVL on the music side of the business,” said AVL CEO Tony van Veen. “But he took a special interest in BookBaby from day one of this brand and we’re excited to see what he can do with the business.”

“I’ve watched this company grow from its origins as CD Baby’s little brother, to become a leader in its field,” said Spatz. “I can’t wait to devote 100% of my time to this amazing brand.”

Prior to serving as AVL’s chief marketer, Spatz worked with several leading direct marketing businesses including Matchbox Collectibles, Mattel Specialty Retail and Hasbro’s GI Joe Collectibles. He got started in direct to consumer retailing through his family’s business, Pinnacle Orchards, a gourmet fruit and food catalog, after moving on from a short lived stint in newspaper reporting.

“My background is in journalism, so writing is in my DNA. That’s what makes BookBaby such a perfect fit for me.”

Spatz takes the helm at BookBaby with the understanding that the self-publishing landscape has quickly evolved past distribution as the end goal. “Authors used to be thrilled to have their books listed on Amazon and all the rest,” he said. “Today those same authors aren’t content to just have their books up for sale online. They want to get noticed by readers and become the next rising star, like Hugh Howey.”

The key to self-published authors finding their audience, according to Spatz, may lie in the two promotion and sales tools that every BookBaby author enjoys.

“BookPromo™ has been a slam dunk winner for our authors. After all, every author wants discoverability and BookPromo™ absolutely helps with that,” said Spatz. “By selling their books through their own BookShop™, our authors get paid more than any other retail offers, plus they get paid much faster. What author wouldn’t like that?”

Spatz has been the author of many of the self-publishing guides for authors offered on the BookBaby website. His upcoming book, The End – What’s Next: Six steps to take your manuscript to the marketplace in six weeks is based upon one of the brand’s most popular guides. The book is scheduled to be released in late fall.

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