Advance Publications finds buyer for Parade and Dash magazines: Athlon Media Group
New owner also owns other newspaper distributed magazines including American Profile and Athlon Sports
The Athlon Media Group (AMG) today announced that it had acquired Parade and Dash magazines from Parade Media Group, LLC, part of Advance Publications.
“The opportunity to acquire these marquee brands is very exciting,” said Chuck Allen, President & CEO of Athlon Media Group. “Their titles have different marketplace distribution than our other publications. Parade and Dash position the company to have the most effective and efficient advertising and retail activation reach of any media group across the U.S.”
Advance Publications put the titles up for sale in June. Parade is still distributed through more than 700 newspapers and has a circulation of 32 million copies. But its ad page counts have been seriously decreasing as of late, as has the ad page counts of other Sunday newspaper magazines.
“We are confident that Athlon will provide a good home for Parade and Dash,” said Jack Haire, Parade Media Group CEO. “ They have a clear commitment to serve and strengthen their newspaper partners, while continuing to grow these vibrant brands in the digital arena.”