September 10, 2014 Last Updated 8:28 am

Whole Foods jumps on the Apple Pay bandwagon

Grocer will adopt Apple’s new system for making instant purchases from the new iPhone 6 models

Press Release:

AUSTIN, Texas – September 9, 2014 — Whole Foods Market today announced its participation with Apple Pay, a new category of service that will transform mobile payments with an easy, secure and private way to make purchases from your iPhone.

“Our customers are going to love the convenience of Apple Pay, which will bring a faster, easier, more secure and private way to make purchases at Whole Foods Market,” said Walter Robb, co-CEO of Whole Foods Market. “We’re committed to providing innovative new choices and conveniences for our customers, and the ability to buy groceries with just a simple touch of a finger elevates convenience to a whole new level.”

With Apple Pay, Whole Foods Market customers will find it easier and faster than ever to grab their morning coffee from our coffee bar, a beer in our tap room after work, or a juice from our juice bars, as well as all of their grocery needs, from holiday turkeys to fresh produce and more. By seamlessly integrating Apple-designed hardware, software and services, Apple Pay creates a unique and incredibly intuitive and elegant experience for iPhone 6, iPhone 6 Plus and Apple Watch users.

Checkout lanes at all Whole Foods Market stores already accept industry standard Near Field Communication (NFC) payments via pads at store checkout registers. With Apple Pay, Whole Foods Market will accept even more payments using NFC technology.

This fall, Whole Foods Market is excited for its customers across America to enjoy easy, more secure and private transactions with the launch of Apple Pay.

– See more at: http://media.wholefoodsmarket.com/news/whole-foods-market-among-first-merchants-to-integrate-with-apple-pay#sthash.i7MhD9rL.dpuf

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