Cxense launches Cxense Display, a tool for publishers that integrates display, video and mobile ads
Formerly known as Emediate Ad Server, the system is designed to books revenue and drive highly-target advertising
OSLO, Norway – September 10, 2014 – Cxense today announced Cxense Display, a tool designed specifically for publishers to help boost digital advertising revenue. Formerly known as the Emediate Ad Server, Cxense Display is effective for publishers of all sizes, helping them optimize ad campaigns with extreme precision to drive higher clicks per mille (CPM).
Cxense Display is unique among ad servers in that it is an integrated solution for display ads, video and mobile advertising. The tool easily integrates with Cxense DMP (Data Management Platform), which enables publishers to better segment their audience and then target ads to specific site visitors to increase their effectiveness and relevance. Cxense Display also includes in-screen measurements, allowing publishers to identify their most effective ad placements and gain increased CPM.
“When publishers can book ads for traditional display, mobile and video through one system, and then see how well they work, that’s a major advantage,” said Raman Bhatnagar, CEO of Cxense. “This tool is another example of how Cxense is helping to streamline operations for digital publishers, while helping them increase revenues.”
Cxense Display is part of the company’s solutions for publishers, designed to improve engagement and monetization on media web sites and applications by giving publishers more control over their own data. The Cxense software-as-a-service-based (SaaS) products provide site visitors with better experiences across mobile, tablet and desktop devices, while helping publishers increase digital revenue through precisely targeted advertising and personalized content.