September 8, 2014 Last Updated 8:43 am

Digital creative agency POSSIBLE names Danielle Trivisonno Hawley its first Chief Creative Officer

Hawley most recently served as group creative director at the agency; previously, Hawley was at Creature and McClain Finlon Advertising

Press Release:

NEW YORK, NY – September 8, 2014 — Global digital creative agency POSSIBLE today appointed its own Danielle Trivisonno Hawley to the newly-created role of Chief Creative Officer, Americas. Hawley will be responsible for overseeing the development and execution of all client campaigns for North America, while aligning teams across the region to continue delivering effective creative. She is based in Seattle and will report into President, Americas Jason Burby.

This role includes strategic creative direction and oversight of team members in Seattle, New York, Los Angeles, Cincinnati and Costa Rica for the agency’s roster of Fortune 500 clients. Hawley will play a key role in continuing to bring the agency’s “Does It Work?” ideology to life – which dictates that creativity informed by data must be tied to meaningful and measurable results.

“Danielle is a natural born leader and rising star in this industry, with the rare gift of producing ideas that are as effective as they are big,” said Burby. “She represents the next generation of creatives who embrace data and insights as integral parts of the creative process. In her time at POSSIBLE, Danielle has constantly delivered work that not only excites but spurs consumer action. Her promotion to this very important role will help us all speak the same language across the region and continue to build on our great creative momentum.”

Hawley most recently served as group creative director at POSSIBLE and has been integral in developing the agency creative offering to embrace a holistic digital approach. Most notably, Hawley led strategic creative for POSSIBLE’s social Audi work which garnered accolades from Adweek and MediaPost and also resulted in a Gold Addy. She has played key roles in developing campaigns for Microsoft, HBO, Pepsi, Revlon and Morgans Hotel Group, among other established brands. Hawley has been recognized by Cannes Lions, One Show, Communication Arts and AdCritic for her creative prowess. Prior to POSSIBLE, Hawley was at Creature and McClain Finlon Advertising.

According to Hawley, “I’m a lover of consumer insights and strategy that allow me to extend across multiple platforms within the ecosystem – both traditional and digital. Digital creativity is all about finding the right balance between ideas and data – and making them coexist harmoniously together. I want to take our team and campaigns to the next level by making cooler stuff and doing even better work – that works.”

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