September 3, 2014 Last Updated 8:42 am

Groupon introduces new time-based deals options

Time-based options allow restaurants and other businesses that take reservations to control customer flow

The daily deals company Groupon has introduced a new time-based deals option. The idea is to offer deals valid at a specific time in order to control customer traffic.

Groupon-iPhone5-W-lgThe concept was tried in a pilot program with Rick Bayless’ Frontera Grill, a popular restaurant in Chicago.
“Offering this type of deal through Groupon is a fantastic way for even the busiest restaurants to diversify the ways in which they engage with customers and strengthen their brand,” said Rick Bayless, owner of Frontera Grill, in the Groupon announcement. “They’re making it really easy for us to fill tables during off-peak times, which generates more revenue for the restaurant and gives us more opportunities to attract new customers and turn them into lifelong fans.”

Customers can make a reservation or book an appointment through the mobile app or Groupon.com at the time of purchase and will not need to present a mobile device or voucher when their deals are redeemed.

“Groupon is making it easier for people to buy and book what they want, when they want it and also providing local businesses with an important yield management tool that drives additional revenue,” said Julie Szudarek, senior vice president, Local Deals. “Our new booking technology provides merchants even greater control over their deals to match the needs of their business and offers a tremendous customer experience. And as more and more businesses list their reservation and appointment inventory with us, it gives our customers another reason to always check Groupon first.”

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