August 28, 2014 Last Updated 8:28 am

NYPost updates iPad app while readers write scathing reviews; media coverage worth reading

Over 200 readers take the time to tell Rupert Murdoch’s tabloid exactly what they think of the new iPad app (hint: they are not happy campers)

The New York Post two weeks ago updated their iPad edition app, exchanging on designed for tablet reading for a replica edition of the print newspapers. It would have been hard for regular readers to have not noticed the change, but I don’t think Post editors were ready for quite a big backlash.

The app description of the new app is a bit Orwellian, stating that the new app is “optimized for your tablet” when really what they mean is that generally not optimized for your tablet, but does contain a few enhancements.

screen480x480Today the app was updated to fix some bugs involving subscriptions, auto-downloading, and the like. The update, though, doesn’t seem to be fixing things.

“I agree with all the ‘step backwards,’ ‘horrid”, etc. reviews,” wrote on reader in iTunes. “Cannot believe this so-called update was let out the door. It certainly isn’t anything to brag about.”

Getting readers to review one’s app is difficult in most cases. The Post, though, has received well over 200 written reviews in just the short time the new app has been live. Maybe like Coke’s effort to reformulate its drink, it is really just a way to reintroduce the old app back “by reader demand.”

Worth reading: Lucia Moses moved from Adweek/Mediaweek to Digiday earlier this year and she has been doing fantastic work covering the media industry and digital publishing – the best in the business, as far as I can tell.

Lucia_Moses-smMoses spent eight years at the AdWeek group, working through a period of ownership change at AdWeek. Moses seemed to find her reporting groove in the last few years reporting on traditional publishing’s moves and transition to digital, filling a need at a time when the newspaper and magazine trade journals have become thinner and less interesting.

In March, Moses moved to Digiday and has continued to produce the best coverage. This morning Moses published a story on the new Vogue website, launched yesterday. The piece is a short, but deep dive into the category and is typical of her fine work. Earlier this week Moses interviewed a freelance journalist doing work writing ‘native advertising’ as part of Digiday’s “Confessions” series.

Digiday, like others covering publishing, is making much of its money convincing publishing executives to attend conferences and pay for awards. In the past, publications that cover the media could count on ad dollars from vendors selling into the industry, but today companies selling publishing solutions are not putting marketing dollars (if they have any) against trade publications or websites. As a result, readers themselves are the source of revenue being targeted, and publishers apparently are easy pickings (if they are not, these media properties will soon be in trouble).

TNM will be taking Monday off for the Labor Day holiday. In fact, story postings have been rather slow lately as many in Europe have had much of August off.

The slow news cycle has given me time to wrap up the design work on the second edition of the Guide to Digital Publishing Platforms that will publish in mid-September. This year’s edition will appear as an interactive eBook.

The first edition appeared inside the digital magazine app Tablet Publishing, which is currently live in the App Store due to the number of requests I got to make it available again. Some time after Labor Day I will pull the app again as it contains out of date editorial content. But if you are interested in seeing how the designer, Konstantinos Antonopoulos, handled the challenge of designing an interactive directory (or buyer’s guide, if you prefer) then check it out. Konstantinos will be leading a session on Adobe Muse at Adobe MAX in Los Angeles in October – he and I hope to see you there. Drop me a line if you plan on attending.

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