August 26, 2014 Last Updated 8:21 am

Tribune Media brings in John Batter from M-Go to run Gracenote following $170 million acquisition

Batter was previously CEO of the M-Go, a joint venture of DreamWorks and Technicolor

The broadcast company Tribune Media, freshly separated from its publishing division, has announced that it had hired John Batter to run its Gracenote division. The Tribune Company bought Gracenote from Sony in February for $170 million.

Tribune Digital Ventures president Shashi Seth, a former Yahoo and YouTuber, is leaving the company – most likely after failing to understand why Tribune bought Gracenote (no one else can either).

“Tribune Media has decided to focus its digital investment strategy on growing its metadata business globally, which today includes Gracenote and What’s-ON,” Peter Liguori, president and CEO of Tribune Media, said in a statement. “As we look to develop and grow our metadata business, we decided to bring in a CEO with strong operational experience to lead this effort globally. John’s strong digital experience in on-demand streaming services and videogames combined with his studio experience make him a terrific fit to lead Gracenote into the future.”

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