Stephen DiMarco named President, Millward Brown Digital
Millward Brown acquires InsightExpress, a provider of media analytics and marketing accountability solutions
NEW YORK, NY – August 26, 2014 — Millward Brown, a global leader in brand, media and communications research today announced the appointment of Stephen DiMarco as President, Millward Brown Digital. DiMarco, a digital industry veteran, will report to Mary Ann Packo, CEO of Millward Brown North America, and lead the growing organization which, separately today, announced the acquisition of InsightExpress.
“Stephen is a recognized leader with deep industry relationships and a keen understanding of client needs”
“Stephen is a recognized leader with deep industry relationships and a keen understanding of client needs,” said Packo. “As Chief Marketing Officer of Compete, he helped lead the company through significant growth, and the annual Digital CMO Summit that he created ten years ago has become a ‘must attend’ event for serious marketers. Since we formed Millward Brown Digital in mid-2013, Stephen has made a significant impact as the unit’s Chief Client Officer, and with today’s InsightExpress acquisition, we are continuing to execute on our strategy to expand our digital offer. Stephen has the perfect background and vision to lead our digital business through its next stage of growth and innovation.”
DiMarco commented: “I am excited about the opportunity to lead the Millward Brown Digital team. When we brought Dynamic Logic and Compete together to create Millward Brown Digital, clients quickly benefited from more holistic insights into how digital media and content impact consumers’ path to purchase. With the addition of InsightExpress, we will accelerate our mobile and cross-media solutions and provide clients faster, more granular advertising and brand analytics.”
DiMarco holds a BS from Georgetown University and an MBA from Harvard Business School.