Nathan Lump returns to Time Inc. as editor of TRAVEL + LEISURE
Lump, was previously Director of Branded Content at Condé Nast, will begin on September 8
New York, NY – August 25, 2014 —— Nathan Lump is rejoining Time Inc.’s TRAVEL + LEISURE as its Editor, it was announced today by Evelyn Webster, Executive Vice President, and Norman Pearlstine, Chief Content Officer. Lump, who was Director of Branded Content at Condé Nast and has held senior positions in both the media and marketing businesses, succeeds Nancy Novogrod, who announced her retirement from Time Inc. last month. Lump will begin on September 8 and report into Webster.
“We couldn’t be more excited to welcome Nathan to lead the undisputed authority in travel journalism,” said Webster. “Nathan’s deep digital knowledge and vast editorial expertise make him the ideal choice to further TRAVEL + LEISURE’s stature as a powerful multi-platform brand serving customers in print, digital, mobile, video, and events. Nathan’s boundless enthusiasm for travel and understanding of the forces that shape it are among his many attributes that give us great confidence in putting TRAVEL + LEISURE’s future in his hands.”
Pearlstine commented: “Nathan’s journalistic integrity, sophisticated point of view, ability to harness technology to grow audiences, and passion for creating compelling content will be an asset to TRAVEL + LEISURE as we move ahead. Nathan also has a great respect for and understanding of this deeply informed and intelligent brand.”
“It is an honor to follow in the footsteps of Nancy Novogrod, one of my career mentors, to lead this dynamic global brand at what I believe is the most exciting moment in its 43-year history,” said Lump. “I am looking forward to building on T+L’s strength as the best source of intelligent, forward-looking travel information and inspiration, by developing new and ever more engaging ways for us to reach and serve the world’s most discerning travelers.”
Lump was most recently Director of Branded Content at Condé Nast where he led the strategic development and creative execution of corporate branded content programs across the company. Previously, he was Digital Director of Condé Nast Traveler where he oversaw web, social, mobile, and tablet and their integration with print. Prior to joining Condé Nast in 2012, Lump led content strategy at J. Walter Thompson and Hill Holliday, where he was recognized with a 2010 OMMA Award and a 2011 Webby Award. Earlier, he served as an editor of T: The New York Times Style Magazine, where he oversaw the creation of print issues and original web material. Nathan was at TRAVEL + LEISURE from 2000 to 2006 where he held several editorial positions, including his most recent post as Features Director. At T+L and T, Nathan’s work was recognized with National Magazine Award -nominations. Earlier, he was an Associate Editor of SmartMoney, after he began his career at Condé Nast Traveler.
TRAVEL + LEISURE, the travel category leader in advertising paging, is up seven percent in ad pages, year-to-date (January – September), with a total of 750 ad pages, versus 703 during the same period in 2013. This year, TRAVEL + LEISURE has also achieved its highest audience ever of 6,568,000, according to the 2014 Spring MRI study and the brand has a social media following of more than 2.6 million. According to AAM’s 1H 2014 report, single copy sales for TRAVEL + LEISURE are up 16 percent. Travelandleisure.com generates 2.5 million uniques and 35 million page views per month (Source: Omniture).