comScore report shows digital consumers spending more time using mobile apps than desktop
comScore report claims the days of desktop dominance are over and more time spent with mobile devices
The dominance of the desktop is over, comScore proclaims. Its newly released report, The U.S. Mobile App Report, tracks time spent by consumers on their desktop computers and mobile devices and finds that apps are winning the battle for time.
“Last year saw the U.S. become a multi-platform majority, a significant milestone in which the majority of digital consumers used both desktop and mobile devices every month,” the report’s authors write. “Around the same time, mobile first surpassed desktop in terms of total digital media engagement. And finally, just this year another key milestone was reached — the app majority — where now the majority of all digital media time spent occurs on mobile apps.”
The report finds that consumers now spend more time using mobile devices than their desktops, and much more time with apps than they do the browsers on those mobile devices. Whereas in March of 2013, the desktop still was used 53 percent of the time with mobile at 47 percent, now mobile devices have a 60 percent share of time, versus 40 percent for desktop. Mobile apps usage, too, has grown: from 40 percent to 52 percent.
App usage, though, is dominated by a small group of apps with Facebook way out front. Other top apps used on mobile devices include YouTube, Google Play, Google Search, Pandora Rasdio and Google Maps. Apple Maps and iTunes Radio are leading apps, as well. The iPhone app from the British Journal of Photography did not make the top 20 apps – sorry guys, some people don’t know what they are missing.
For those interested in tablet app usage, it is interesting to see that app usage dominates there, as well. Several companies have bet the far that tablet owners would prefer using the built in browsers rather than apps, but the data from comScore seems to contradict that prediction.
The report also offers a snapshot of the demographics of iPhone versus Android phone users. Android wins in total numbers of users, but the median age of the users of both platforms is the same (40), though the report claims that iOS users “skew younger than their Android counterparts across the smartphone and tablet segments. 43 percent of iPhone users are between the ages of 18-34 as compared to 39 percent of Android phone users.”
iPhone users, as one might guess, have higher median incomes, and iPhone users still use their devices longer than Android users.
When it comes to manufacturers of Android devices there is no contest: Samsung dominates with 54 percent of the market. LG and Motorola come in a distant second with 12 percent share.