American Airlines to outsource its inflight magazine, London based Ink picks up deal
The three magazine titles that American Airlines have been producing for its passengers will now be outsourced to London-based Ink, the company announced yesterday. Ink will relaunch American Way, as well as AA’s two targeted titles, Celebrated Living for first and business class passengers, and Nexos, written in Spanish and Portuguese for passengers traveling to Latin America and Spain.
“We’ve partnered with Ink to expand the global reach of our award-winning publications,” said Fernand Fernandez, vice president – Global Marketing, American Airlines. “We believe Ink brings added resources, coupled with a strong global reputation which will help strengthen our three award winning titles going forward.”
Readers of the digital editions have gotten a hint that something was up as the Newsstand app has not been updated since November of last year. As it was, the tablet editions was a rather hard to read replica as the print edition was text heavy.
The outsourcing of the magazine may prove a hardship to some AA employees as the inflight magazine has been produced in-house all of its 48 years of existence. The airline says many of those involved with the magazine may find positions with the company, while others might end up with Ink. For its part, Ink says they will now open new offices later this year in both Dallas and Miami in order to house creative, editorial, and advertising sales staffs publishing AA’s titles.