Argentina’s Grupo Clarín signs up to use Cxense’s data management platform
Cxense’s software product suite is delivered as a service, where customers pay Cxense a monthly license subscription fee
OSLO, Norway – AUGUST 18, 2014 –– Grupo Clarín has signed an agreement with Cxense for its Data Management Platform (DMP) and three other solutions designed to help publishers understand their online audiences, increase digital ad revenue, boost audience engagement and drive digital subscriptions.
In addition to the Cxense DMP and real-time data engine, Grupo Clarín will also leverage the Cxense Content, Cxense Search and Cxense Advertising solutions for optimizing content personalization and user engagement, as well as monetization. By using one unique technology, Grupo Clarín will manage all of its first-party and third-party user data, creating real-time and contextual applications.
The Cxense software product suite is delivered as a service (Software-as-a-Service – SaaS), where customers pay Cxense a monthly license subscription fee for the use of the Cxense products. Customer contracts are typically for twelve months, with automatic renewal. In addition, customers pay Cxense consulting fees for implementation.
About Grupo Clarín
Grupo Clarín is Argentina’s most prominent and diversified media group, and one of the most important in the Spanish-speaking world. The company is organized and operates in Argentina, and its controlling shareholders and management are Argentine. Grupo Clarín is present in the Argentine printed media, radio, broadcast and cable television, audiovisual production, the printing industry and Internet access. Its leadership in the different media is a competitive advantage that enables Grupo Clarín to generate significant synergies and expand into new markets. Substantially all of Grupo Clarín’s assets, operations and clients are located in Argentina, where it generates most of its revenues. The company also carries out operations at a regional level.
Cxense (pronounced “see-sense”) helps businesses succeed in a digital world. Using audience data and advanced real-time analytics, Cxense creates hyper-relevant content recommendations, targeted advertising and predictive search that help increase digital revenue for publishers, and provide users with a better experience. By capitalizing on Big Data to match user preferences and create unprecedented personalization online, publishers gain more engaged and loyal readers, higher advertising revenue and increased digital subscribership. Cxense is a global company headquartered in Oslo, Norway, with offices in Buenos Aires, Copenhagen, London, Madrid, Melbourne, Miami, New York, Rio de Janeiro, San Francisco, Singapore, Stockholm, and Tokyo. Customers include AEON Group, Aller Media, Alma Media, Amedia, Archant, A. H. Belo Corporation, Bonnier, El Comercio, The Economist, Egmont, Eniro, Globo, Local World, Morris Communications, MTG, Naspers, Nippon Television, Polaris Media, Rakuten, Grupo RBS, Ringier, Schibsted, Summit Media, Tamedia, VOYAGE GROUP and Yomiuri. Cxense is listed on the Oslo Stock Exchange (OSE: CXENSE). More information at www.cxense.com or follow us on Twitter @Cxense.