August 14, 2014 Last Updated 8:50 am

MAZ releases infographic on the impact of push notifications on issue downloads

There is not much more to add to the infographic released this morning from the digital publishing platform company MAZ Digital. Push notifications are a sometimes under used, occasionally over used feature of apps. When used properly, they can dramatically increase digital edition downloads, as MAZ finds. They will also drive traffic to publication websites, of course.


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