Pixbi launches new platform for interactive purchasing inside digital magazine
New platform will be integrated into upcoming digital editions of Shape, Popular Science, Popular Photography, Muscle & Fitness, Muscle & Fitness Hers, Flex, Fit Pregnancy and Natural Health
NEW YORK, NY – Aug. 11, 2014 — Pixbi today announced the launch of its new platform for digital magazines to create an interactive purchasing experience for consumers. The technology seamlessly enables instant product purchases through digital magazine images, empowering consumers to make choices as they read and brands to connect directly with target audiences. The new Pixbi platform will be integrated into upcoming digital editions of Shape, Popular Science, Popular Photography, Muscle & Fitness, Muscle & Fitness Hers, Flex, Fit Pregnancy and Natural Health.
The publishing industry has shifted to align with the active digital consumer, sharing exclusive magazine issues online and over mobile devices. This evolution has created a new opportunity for publishers to connect content with consumers in an easily accessible and digestible format. With the launch of Pixbi, consumers now not only have access to content on the go, but can also quickly purchase those products directly from an image.
Pixbi enables individuals to view, save, share and purchase products through any image featured in digital magazines. The platform is embedded into the digital publication, with no fees or extra design changes for the publisher and no additional application download required by the consumer. The unique design of Pixbi’s platform allows consumers to view products offline, save products to view later and obtain price comparisons on saved products, keeping experiences active at the most convenient check-out point.
“Our mission with the launch of Pixbi is to bring visual content to life for the fast paced digital consumer on the go,” said Ryan Jones, CEO and Co-founder of Pixbi. “The increase in demand for digital content has provided a new opportunity for the publishing industry to streamline delivery and brand connections with consumers.”
Brands and publishers are partners as a result of the Pixbi platform, directly selling products through editorial content for an interactive ecommerce experience. Any image can be easily tagged by Pixbi, connecting to millions of products and global retailers with the instant tap of a screen. The Pixbi platform passes through the affiliate payouts to publishers from purchases made within the magazine, utilizing the same user interface across every digital publication.
“We’re excited to be adding new functionality to our editions with the integration of Pixbi,” said Chris Tarrow, Director of Tablet Publishing at American Media, Inc. “We are dedicated to creating unique tablet experiences for our readers and, with Pixbi, we’re enabling consumers the ability to engage with the products featured on our pages like never before.”