Another Philly newspaper changes hands: Metro US acquires Philadelphia City Paper
City Paper has been owned by Milton Rock and family since its launch in 1981
PHILADELPHIA, PA – August 13, 2014 — Metro US, the most-read free daily newspaper nationwide, announces today that it has agreed to acquire Philadelphia City Paper, the most-read weekly alternative newspaper in Philadelphia, from the Rock family.
“I am very happy to welcome City Paper, the 32-year old award-winning alternative institution of Philadelphia, to the Metro family,” says Yggers Mortensen, Metro US Publisher and CEO. “I am proud the Rock family has chosen Metro to continue to develop City Paper’s iconic brand. Their dedication to City Paper and the Philadelphia community will benefit us for years to come.”
With immediate effect, Jennifer Clark becomes Associate Publisher of both City Paper and Metro Philadelphia.
“The addition of City Paper to our media portfolio will strengthen our offerings and market position in Philadelphia,” says Jennifer Clark. “We are glad to bring the best of Philadelphia together for the benefits of readers and advertisers alike.”
Lillian Swanson, City Paper Editor-in-Chief, will report directly to Alek Korab, Metro US Editor-in-Chief. “I am looking forward to capitalizing on City Paper’s rich heritage of investigative journalism and hyper-local content, and bringing that content to new highs,” says Korab.
The two publications jointly reach over 840,000 Philadelphians every week and deliver to the most attractive and vibrant audience in Philadelphia. On Thursdays, the combination reaches more adults under 50 years old than the Inquirer and the Daily News combined.
The acquisition of City Paper is part of an ongoing strategy for Metro US to expand its offering across metropolitan markets. Earlier this year, Metro launched two dedicated magazines, a hyper local suburban section in Philadelphia and several websites, such as Club Metro and ZipTrials.us.