August 13, 2014 Last Updated 1:31 pm

Amazon card reader and mobile app, Amazon Local Register

New card reader and apps for iOS and Android will compete with Square and Paypal

Press Release:

SEATTLE, Wash. – August 13, 2014 — Amazon.com today announced Amazon Local Register, a secure card reader and mobile app that provides local businesses with the tools they need to quickly and easily accept credit and debit cards from a smartphone or tablet and keep track of their growing business. Amazon Local Register customers will have access to the Amazon.com award-winning, fully dedicated customer support team, as well as in-app tracking tools. Customers who sign up for Amazon Local Register before October 31 will also receive a low promotional rate of 1.75 percent per card swipe on all major credit and debit cards until January 1, 2016. Additional details are available at localregister.amazon.com.

ALR-featureFrom clothing stores to contractors, food trucks to accountants, businesses and organizations using Amazon Local Register will enjoy industry-leading low rates, trusted and secure payment processing, and access to award-winning customer support,” said Matt Swann, Vice President of Amazon Local Commerce. “We understand that every penny and every minute counts, so we want to make accepting payments so easy and inexpensive that it no longer gets in the way of a business owner doing what they love – serving their customers and growing their business.”

Customers can get started with Amazon Local Register in three simple steps: create an account on localregister.amazon.com, purchase a $10 card reader, and download the free mobile app from Amazon Appstore, Apple App Store or Google Play. Starting today, the card reader is available with Free Two-Day Shipping on Amazon.com. Beginning August 19, customers can also purchase a card reader at Staples retail locations nationwide. The Amazon Local Register card reader and free mobile app are compatible with a variety of smartphones and tablets, including Apple devices running iOS7, Kindle Fire tablets, select Android smartphones, and coming soon to the new Fire phone. Each customer’s first $10 in transaction fees will be credited back to the customer’s account once Amazon Local Register is in use – allowing customers to fully recoup the cost of the card reader. Money from transactions can be deposited directly into a bank account within one business day, or spent on Amazon.com within minutes – see the website for more details. Amazon Local Register also provides:

  • Exceptional value: Amazon Local Register accepts all major credit and debit cards for a low, flat rate with no hidden fees. Plus, there are no long-term contracts. Customers who register before October 31 will receive a low promotional rate of 1.75 percent per card swipe until January 1, 2016. Customers who sign up after this promotional period will pay a flat rate of 2.5 percent on all swiped transactions.
  • Amazon customer support: Access the award-winning, fully dedicated customer support team, available by phone and email. Plus, Kindle Fire HDX owners can take advantage of the Mayday button to connect to an Amazon tech advisor 24 hours a day, 365 days per year – for free.
  • Secure and stabilized card reader: A stabilized card reader limits swivel, making it easier to swipe once and go. Plus, each transaction is backed by the same services that securely power Amazon.com purchases.
  • Business tracking tools: In-app reporting enables a business to quickly check bottom line performance, sales trends, peak sales times and more. All reporting is easily accessible from a smartphone or tablet and is password-protected.
  • Compatible accessories: Shop for compatible accessories including cash drawers, receipt printers, smartphone cases and stands. Find everything needed to build a point-of-sale system including massive selection, available at the best price, all on Amazon.com.

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