SIIA names Geri FitzGerald Director of Marketing and Strategic Services for ABM and CISD Divisions
FitzGerald was previously Vice President, Sales & Marketing at Aequor Media, and Group Publisher of Mediaweek and Brandweek at Nielsen
NEW YORK, NY – August 5, 2014 -– The Software & Information Industry Association (SIIA), the leading association representing the software and digital content industries, today announced that Geri FitzGerald will join SIIA divisions – the Association of Business Information & Media Companies (ABM) and the Content & Information Services Division (CISD) – as Director of Marketing and Strategic Services.
As an industry veteran in both B2B and consumer media, Geri FitzGerald has held top positions with leading media organizations. She previously worked as VP and Publisher for Guest Informant, and went on to lead the marketing efforts for the digital media operations of BPA International. She then joined VNU Business Media, where she served as Publisher for Sales and Marketing Management and then VP and Publisher for the Adweek Media Group. Her most recent role was EVP and Publisher for the Chief Executive Group.
In her position as Director of Marketing and Strategic Services, FitzGerald will focus on bringing in new media members to ABM and CISD.
ABM President Mike Marchesano remarked, “Having worked with Geri at both BPA International and VNU Business Media, I am confident that she will bring tremendous value to the organization, prospects, and members. We’re thrilled she’s joining the SIIA team where she will put to work her incredible industry experience and leadership skills to grow our membership and advance our organization.”