Mark Ellis named Senior Vice President Corporate Sales at Time Inc.
Most recently, Ellis spent three years at Yahoo! where he served as Vice President North American Sales
NEW YORK, NY – August 4, 2014 — Time Inc. today named Mark Ellis Senior Vice President Corporate Sales. In this newly-created role, Ellis will be responsible for developing and implementing an integrated sales strategy across the Time Inc. portfolio. He will also lead the company’s corporate and digital sales teams and work to generate big, tentpole programs for advertisers and agencies. He will report to Mark Ford, Executive Vice President of Global Advertising Sales, and join the company on August 25th.
With more than 20 years of experience in sales, marketing and digital media, Ellis has held senior executive roles leading digital companies, including AOL and Yahoo! Most recently, he spent three years at Yahoo! where he served as Vice President North American Sales. He managed a team of 150 and led the branded display, search, performance, native, video, content marketing and mobile sales efforts. He had a particular focus on growing share from Fortune 500 Companies and was responsible for almost $3 billion in revenue. His role also encompassed digital strategy including revenue models, new ad formats, policy decisions and technology partnerships.
“We are delighted to attract an executive of Mark’s caliber to Time Inc.,” said Time Inc. Chairman and CEO, Joe Ripp. “He knows how to deliver best-in-class digital marketing solutions for clients and agency partners and has a reputation for producing impressive results. His considerable sales and digital expertise will be big assets to us.”
“Mark is a strong leader with deep digital experience,” commented Ford. “His addition to the team will strengthen Time Inc.’s ability to leverage our scale and expertise in the advertising community. In addition, Mark has an extensive background in the automotive category having started his career in Detroit. He’ll be taking the lead for Time Inc. as we increase our focus on this important market.”
“I am a big believer in context and a big fan of the super premium Time Inc. brands,” said Ellis. “Having spent the early part of my career with Time Inc., I am excited to get back to my roots and play a key role in reimagining the company. Great brands always resonate with consumers and marketers and these are some of the greatest brands in media.”
Prior to Yahoo!, Ellis was Executive Vice President North American Sales at AOL for seven years where he managed a team of 400 and oversaw national sales, mid-market sales, account management, strategy and sales operations. He earlier ran AOL’s sales regions in Detroit, Chicago and Dallas.
Previously, Ellis was Vice President of sports marketing firm IMG, where he ran sales for the company’s digital division. Earlier, he was Vice President of Sales for internet startup Quokka Sports. In addition to building and managing the company’s sales and marketing teams, he created the revenue model and helped build the revenue infrastructure.
He also worked for several years at Time Inc. (1991 – 1999) where he held a variety of executive positions, including Publisher of Time Inc. New Media and Publishing Director for Sports Illustrated. He began his career in Detroit working on automotive business for advertising agency Kenyon & Eckhart.
Ellis serves on the board of the Advertising Club of New York, the Interactive Advertising Bureau’s (IAB) Media Measurement Advisory board and advises digital startups that are part of the Detroit Venture Partnership. He was also co-founder and treasurer of 313 Digital, an organization championing the development of digital marketing in the Metro Detroit Area. He is a former board member of the IAB and the Adcraft Club of Detroit, and a former member of the AAF Hall of Achievement judging panel. He serves on the Board of Advisors for the University of Detroit Mercy, College of Business Administration.
A Detroit native, Ellis holds a B.S. from the University of Notre Dame and an M.B.A. from the University of Detroit.