East Coast/West Coast and 24/7 news – Where I get to talk baseball on TNM!
The thing I loved about living on the West Coast, after having been an eastern time zone guy my whole life, was never having to stay up past midnight to watch my team blow a game in the ninth. For my friends in Greece, midnight means dinner time, but here in the States it is early-to-bed, early-to-rise. Especially in California.
The downside, besides watching Wimbleton at 6 in the morning, is that by the time one gets up one already is behind the news cycle, with an in-box full of emails, and ten messages on your office phone from your boss in NYC.
Publishing TNM reminds me of this occasionally when at 5 in the afternoon I start getting emails from readers in Australia who are just starting their day.
Today, I was reminded again of this when the Boston Globe broke the news that the Red Sox had traded their star left-hander Jon Lester to the Oakland A’s for their new star Yoenis Cespedes. A’s and BoSox fans won’t be happy (which probably makes it a good trade for both sides).
But local fans will have a hard time learning of the news via their local media because the news broke before 7 in the morning, Pacific Time. Instead, the news they see on newspaper websites is about yesterday’s game and the struggles of the A’s pitcher who they received in the last trade.
If there was ever an argument for why traditional media doesn’t get it, that is it for me. That news only occurs during convenient time for newspaper people who are stuck in traffic on the Bay Bridge on the way to work is, of course, not reality. Right now, some sports reporter for the Oakland Tribune or San Francisco Chronicle is listening to the radio and learning that the biggest news of the day has already happened, and they can’t even get past the toll plaza.
After a half hour of having to sit there while the news broke, a Chronicle editor finally put in a link to a story on the local TV station website. Hardly a good solution, but it works (I guess).
Two decades I first sat in on a meeting that discussed the changes that would occur thanks to Internet publishing, and in 2014 most newspapers still have not adjusted. It reinforces my belief that digital first is a great slogan to be repeated by management when laying off newsroom staff, but it in no way actually influences the way that paper is managed on a day to day basis.