Bonnier to migrate their U.S. magazine apps to the Adobe Digital Publishing Suite
Swedish publisher’s U.S. titles include Popular Science, Saveur and Outdoor Life, and have been using the Mag+ platform, created by Bonnier in 2009-10, for its digital editions
The magazine publishing house Bonnier will soon be launching new apps for their U.S. magazines as they begin publishing using the Adobe Digital Publishing Suite. Bonnier publishes such titles as Popular Science, Saveur, Popular Photography and Field & Stream.
Bonnier was among the first magazine companies to launch an app for a magazine title into the Apple App Store with its release of the app for Popular Science – available from the first day the iPad was shipped. The magazine’s most recent publisher’s statement shows that its app, called Popular Science+, has over 57,000 subscribers (out of a total circulation of around 1.3 million).That app, and others launched by Bonnier, use the Mag+ platform – a platform that Bonnier itself created during the weeks and months before the iPad was launched.
The new change of platforms appears to only involve Bonnier’s U.S. properties. PopSci will probably be among the last to migrate to Adobe DPS, with Field & Stream and Outdoor Life among the first.
“We are very excited that Bonnier Corporation has begun the process of publishing their apps using DPS,” Lynly Schambers, Group Product Marketing Manager, Digital Publishing at Adobe Systems, said.
“What we heard loud and clear from Bonnier is that they were looking for a digital publishing platform that tightly integrated with Adobe InDesign, made it very easy to publish across multiple platforms, included built-in consumer marketing tools and provided the flexibility to integrate with back end entitlement systems. DPS does this. We are thrilled to have them as a publishing partner and look forward to supporting the migration of all their titles to DPS.”
The move from one platform to another will require quite a bit of work, and may even require the launch of completely new apps. (TNM has reached out to both the group publisher and editor of PopSci for more information, but has not heard back over two days.)
Other magazines have opted to launch new apps for the archives of the magazines, while others have launched new apps and let the old apps remain in the app stores. Still others have issued an app update which require readers to download the old issues again, or even lose them altogether. How this transition takes place often determine whether reads accept the app changes.
But both publishing platforms involved are based off of Adobe InDesign, so the look and feel of the digital magazines should not be too different.