July 14, 2014 Last Updated 2:44 pm

Son of the publisher of the NYT, A.G. Sulzberger, named Senior Editor for Strategy

The heir to the throne at The New York Times, Arthur Gregg Sulzberger, has been named Senior Editor for Strategy, Executive Editor Dean Baquet announced today. Sulzberger, 33, ran the NYT’s Innovation Team which recently produced a report claiming that the Gray Lady was falling behind.

“The Times needs to pursue smart new strategies for growing our audience. The urgency is only growing because digital media is getting more crowded, better funded and far more innovative,” the report said.

Sulzberger’s new role is a bit odd: he’ll manage a group of three people who will coordinate with the company-wide strategy team. Those on that team will have to be wondering which strategy team will actually be listened to.

“One reason the innovation report was a success was that it was based on good reporting by some of our best journalists. So Arthur and his team will continue to be practically-minded advisers, developing strategies to make sure that our best enterprise and news coverage — all that makes us special — find the most readers.” Baquet told staff.

Sulzberger has been a reporter for the Providence Journal and the Oregonian before rejoining the NYT in 2009 and later reopening the Kansas City bureau.

Sulzberger said of his promotion, “Oh I just can’t wait to be king!”

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