Issuu launches Clip, a social sharing feature for digital editions
Unlike traditional comments sections and social share links, a “Clip” appears as a highlighted link in a digital magazine or other piece of digital content
PALO ALTO, Calif.– July 9, 2014 — Issuu, the world’s fastest growing digital publishing and content discovery platform, today announced the release of Issuu Clip, a new interactive product that will give the readers of millions of digital publications the ability to share any piece of content digitally, anywhere. Clip makes the billions of images and pieces of content on Issuu, instantly shareable. Readers can highlight, comment and engage in conversation with other like-minded readers.
Unlike traditional comments sections and social share links, a “Clip” appears as a highlighted link in a digital magazine or other piece of digital content. Readers can interact with the “Clips” created by other readers and follow an interactive comment stream, or they can create their own. Readers are encouraged to dive deeper into the content that they love, to interact with like-minded readers within an article and share specific points of interest on their own social streams, including Facebook, Twitter and Pinterest.
Beyond encouraging discussions and sharing of content, publishers can also create Clips that lead to external content, such as specific product shopping pages, advertiser information or related articles within the publication itself.
“At our core, we’ve always been about connecting people to the published content they care about most and enabling publishers and readers to share that content they discover across our platform. Now Issuu Clip allows publishers and readers to share any element of content they love with other readers across the digital landscape,” said Joe Hyrkin CEO of Issuu.
“We’re excited to introduce Issuu Clip. It is a groundbreaking product that enables personalized sharing beyond the generic interest indicators of other sharing services,” Hyrkin continued.