ABM says US B2B revenue surged in Q1 of 2014, though print ad pages fell 11.4% in March
Association credits strong growth in digital ad revenue as reason it says overall revenue growth reached 4.5% in the first quarter of the year
The Association of Business Information & Media Companies (ABM), a division of the Software & Information Industry Association, today reported that overall business-to-business media revenue rose 4.5 percent in the first quarter of 2014. The ABM report rolls up B2B revenue from four segments: print, digital, media and data channels.
The ABM says strong digital ad sales drove the growth, with ad revenue climbing 19.5 percent in Q1 of 2014.
“Business-to-business media companies are taking advantage of strong demand for interactive advertising,” said ABM Managing Director Mike Marchesano. “We expect this trend to continue as the popularity of online video and mobile rises, and as companies and consumers increasingly look to tablets and smartphones as a primary source of information.”
Print ad pages remain in decline, however. According to the ABM’s BIN report, print ad pages fell 11.41 percent in March, and were down 5.62 percent for Q1 of this year. Pages have been particularly week since the start of the fiscal crisis in 2008, after having recovered a bit from the glory days of the late nineties.
B2B publishers who have diversified their product offerings, launching events or data products, and those with advanced digital strategies, have been able show strength as they move away from a reliance on magazine ad pages. It is also true that those titles that remain number one in their categories continue to show good results, retaining much of their ad support. Many other titles remain under stress, with many shuttering over the past few years.
According to the ABM report released today, database and information service revenue increased 4.6 percent during the first quarter of 2014, while event revenue grew 2.9 percent.