Hearst Magazines updates Apple Newsstand app, adds native iPhone edition
The Apple Newsstand edition of Esquire magazine received an update this afternoon, just in time for the Fourth of July holiday.
Esquire Magazine US has gone from an iPad-only app to universal, adding a native iPhone edition. The digital edition has always gotten very good reviews from readers based on the tablet edition inside, but has also received its share of negative reviews – like all Hearst Magazine apps – for its policy of forcing its print subscribers to pay again to access the digital editions. This move, while wildly unpopular with print readers who now are transitioning to digital, has accelerated Hearst’s move to digital, cutting print production and distribution costs at the same time.
Hearst has slowly been adding iPhone support to its Newsstand app. One that still is without iPhone support is O, The Oprah Magazine, though one expects that will change eventually.
Hearst currently has 20 apps inside the Apple Newsstand for the iPad, as well as 14 stand-alone apps. The publisher has 31 total apps for the iPhone, 18 of which are inside the Newsstand.