July 1, 2014 Last Updated 9:06 am

Monster launches Twitter Cards, branded recruitment ads

Online jobs site also launches TalentBin, a service that aggregates a potential job candidate’s social media activities, combines them for recruiters

The online recruitment site Monster has launched a couple of new products that involve social media and are, on the surface, rather obvious attempts to deal with new trends in recruitment practices.

Monster Twitter Cards, the company announced, “moves beyond the limitations of a standard Tweet to boost an employer’s integrated social recruiting strategy by automatically tweeting jobs throughout the day to a company’s or recruiter’s Twitter feed.”

Monster-flagAs more and more companies decided not to spend money on recruitment media outlets (newspapers have lost the vast majority of their ads) they have turned to Twitter to inform potential employees of job openings. The use of Twitter and other social media has the added advantage of having their recruitment messages spread through the same social media outlet.

Monster obviously sees this same trend and wants to use it help retain its client base. In addition to Twitter Cards, the company says it also offers automated hashtags which will make finding those new job openings easier to find.

If Twitter were run by former classified ad veterans this might be something we would have seen from Twitter themselves.

Monster is also using people’s use of social media to help find candidates for recruiters by introducing another new product called TalentBin.

TalentBin, which has launched as a separate website, aggregates information that people share on social media websites and compiles it and creates professional profiles, complete with contact information.

This sounds like a future product from the NSA, and one wonders if this is even legal. Is Monster actually only compiling the information from those people who have agreed to this when they have uploaded resumes to Monster? They don’t say in their announcement.

TalentBin grabs your social media activity from such outlets as Facebook, Twitter, Pinterest, LinkedIn, etc.

The idea, of course, is to help those recruiters who are paying for Monster services, find the right candidate. But one can easily imagine the opposite – a candidate losing out thanks to what Monster has compiled.

Monster clearly sees the downside, as well, and the TalentBin website has an opt-out page where a person can request that their profile be removed from the service.

A number of videos help recruiters learn the system, here is the first of them:

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