TV Guide announces new redesign of magazine
The changes in the magazine consist of more robust editorial content and more editorial pages designed to give readers additional guidance and perspective
NEW YORK, NY – June 26, 2014 -– TV Guide Magazine announced plans today for a contemporary redesign of the magazine offering readers enhanced editorial features, bigger and splashier photography, and more recommendations on television programming in all forms. The changes will take effect with the August 11 issue of the magazine.
“The new TV Guide Magazine will be edited to align with the new ways that viewers watch television across a variety of new services and devices,” said Editor in Chief Doug Brod. “Our editorial staff is dedicated to creating the most useful and entertaining editorial content for millions of devoted viewers who are enjoying a new Golden Age of television.”
“As the only consumer magazine in the television category, we have an ongoing commitment to bring our readers the world’s best guidance and insights on what’s worth watching,” said David J. Fishman, TV Guide Magazine CEO. “There’s never been a better time to watch television and we’ve retooled our magazine to capture all the excitement and creativity.”
The magazine’s positioning as the authoritative guide to help viewers navigate through the maze of programming options is increasingly relevant in the constantly evolving TV landscape. TV Guide Magazine will also unveil a sleeker, smaller trim size, 7×10 inches.
The changes in the magazine consist of more robust editorial content and more editorial pages designed to give readers additional guidance and perspective about television’s most engaging and talked-about programs. Changes include:
- The influential and widely read column “Roush Review,” by senior critic Matt Roush, will be expanded every issue. He will also write a new column offering his Top 10 viewing choices in each issue including sporting events, awards shows, finales and other programming.
- New front-of-book section “Upfront” will be comprised of trend stories, infographics, quirky Q&As and an extended, annotated ratings chart.
- New section “The Guide” will feature expanded daily highlights, including streaming, sports and daytime programming.
- Channel listings section will be streamlined and tailored to the most-watched networks.
- A new monthly technology column will preview the latest in TV-related hardware including televisions, tablets, streaming devices, and accessories.
- “The TV Guide Interview,” a new occasional feature will offer a career-spanning interview with a major star.
- “On Demand, a new column will feature reviews of movies premiering through streaming and on-demand services.
Fishman also disclosed a new marketing initiative as part of the company’s digital plans, the TV Insider Influencers Network. It will give advertisers access to 5,000 socially influential fans who are extremely passionate about TV. Fishman also announced that the TV Guide Magazine rate base will change from 2 million to 1.8 million. “This move optimizes the print economics and frees up resources to invest in extending our editorial content and marketing assets in the digital space,” he said.