June 13, 2014 Last Updated 7:04 am

Samsung partners with Adobe on Papergarden, a new magazine marketplace to premiere on the new Samsung Galaxy Tab S

Adobe also unveils version 31 of its Adobe Digital Publishing Suite, with new features such as required folio updates, and push notification deep linking

Adobe and Samsung today announced that the two companies had partnered on a new magazine marketplace called Papergarden. Papergarden, which debuts on the new Galaxy Tab S, is described by Samsung as an “optimized viewing environment for digital interactive magazines.” Condé Nast, Wenner Media and Hearst Magazines, users of the Adobe Digital Publishing Suite for their digital editions, are among the first publishers who will have their titles inside Samsung’s Papergarden newsstand app.

Samsung’s Papergarden

Papergarden-feature2“This is a new service that they are rolling out at the end of June, as an app, on their upcoming hardware,” said Lynly Schambers, Group Product Marketing Manager, Adobe. “They (Samsung) partnered with DPS to create this experience, to create this new service, and they specifically used the DPS native Android viewer.”

“With this partnership, we were able to create this new service which really does a great job of tying content discovery, preview, and purchase of content, in a single experience,” said Schambers. “And because they are using the Adobe native Android viewer readers, once they purchase the publication, can have this highly engaging experience because the native Android viewer supports interactivity, audio, video, etc.”

As part of the new Papergarden introduction, Schambers said, Hearst Magazine will be rolling out ten new titles using Adobe DPS as part of launch of the new service.

Samsung-TabSPapergarden is tied to the launch of the new series of tablets Samsung is releasing, the Galaxy Tab S. The tablets feature Super AMOLED displays which the company said delivers more than 90% of Adobe RGB color coverage, with 100,000:1 contrast ratio at a display resolution of 2,560 x 1,600-pixels. The tablets will come in 8.4 inch and 10.5 inch models.

Samsung_GalaxyTabS-smAs part of the roll out, Samsung will be offering “Galaxy Gifts” more than 30 free offerings among which will be a 12 week trial subscription to The New York Times, a 6 month trial subscription to The Economist, special editions of Condé Nast magazines such as Vogee and GQ, a $5 coupon from Blurb. and and other freebies including trials of Dropbox, Evernote, and several games.

The new Samsung line is priced at the same level as Apple’s iPad and will be running Samsung’s version of Android 4.4 KitKat. The base models come with 16GB of storage, but will also offer a microSD card slot for adding memory cards of up to 128GB in size – something that will be very important if Android tablet owners begin embracing interactive magazines.

Adobe Digital Publishing Suite v 31

The latest version of DPS comes with several new features that publishers might find of interest:

  • Folio Showcase: the feature allows publishers to display the latest available issue of their magazine in the top-of-library position. The feature is available only on iPad only (iOS7).
  • Required Folio Updates: meant to assist enterprise sales teams by ensuring that the team are always getting the latest, most up-to-date information, the feature which forces a download of a new version when it is available, could also be used to update data driven products such as directories.
  • Push Notification Deep Linking: deep linking can be used with Adobe Analytics to target specific articles within a digital edition to specific user segments. Readers can tap on the text notification and jump to a selected article within an app for deeper engagement.

On the enterprise side of things, DPS can now be integrated with CRM platforms such as Salesforce1 Sales Cloud. This allows for the automatic tracking of content shared from a DPS sales enablement app directly into a CRM solution.

“An enterprise agreement between a sales organization and a customer can take six to 12 months to close, depending on complexity of the solution and deal size. We are seeing savvy CMOs invest in sophisticated CRM, CMS and other marketing automation technologies to accelerate the pipeline and close deals faster,” said Nick Bogaty, head of digital publishing, Adobe.

An updated version of the Digital Publishing Suite usually comes with an update to the Adobe Content Viewer, though I have not seen an update come through this morning. The last update for the previewer app came at the end of March, so one should be coming soon.

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Amazon in-app purchases

I also asked Adobe for a clarification of its recent announcement that the company would no longer be supporting Android content viewers on Kindle Fire devices and is removing the in-app purchase experience through the Kindle Newsstand and Amazon Appstore.

“This change has no impact on existing apps already published in Amazon marketplaces,” Schambers said.

“In addition, customers can still build new apps for the Kindle and Amazon marketplaces without using Amazon’s in-app purchase. In-app purchase is not used in cases of publisher direct entitlement or for most corporate use cases. We are focusing on the use cases, devices and marketplaces that are most important to DPS customers.”

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