Advance reportedly shopping its Sunday magazine Parade

The Sunday newspaper is all that we subscribe to these days – at least as far as print is concerned. The Chicago Tribune is not the same paper it was when we move to the Midwest many years ago, but the Sunday inserts still are enough to keep us subscribing. Also found inside that Sunday paper, often stuck inside some retailers circular, is Parade magazine – a thinning little magazine that usually reads like it is controlled by Hollywood publicists.

It is apparently for sale.

Michael-Strahan-coverThat is what Keith Kelly of the NY Post says, anyways.

Parade is found in, depending on your source, 750 to 800 newspapers across the country, reaching over 30 million readers each Sunday. Its only real national competitor is USA Weekend, which was a knock-off product created by Gannett.

Most metro newspapers shuttered their own Sunday magazines years ago as newsrooms isolated the Sunday magazine from the rest of the paper’s content – only the NYT seems to have done a decent job of making their magazine complement their daily newspaper and online properties.

But if the Sunday magazine has looked a little anemic lately, your eyes are not deceiving you. Ad pages for the Sunday insert are down sharply, as they are with all Sunday magazines.

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