June 11, 2014 Last Updated 2:11 pm

Kickstarter adds Journalism category to its fund raising options for start-ups

Also launched is a new Kickstarter page from The Guardian which highlights the projects it finds compelling and worthy of funding

The crowdfunding platform Kickstarter today said it would be adding two new categories to its options for those start-ups seeking funding, one of which is Journalism (the other is crafts).

“It’d be a vast understatement to say the world of journalism is currently experiencing a lot of change,” Nitsuh Abebe wrote on the Kickstarter blog. “To us, that means it’s more important than ever to make sure journalists have the tools and resources to try new things — whether they’re professionals looking for innovative ways of funding and sharing their work, or ordinary folks with a hunger to tell the stories around them. Together, we’ve seen people launch terrific podcasts, magazines, works of photojournalism, websites, and striking tools for learning about the world. We’re sure we’ll be seeing even more amazing things to come.”


Also announced at the same time was a new curated page created in partnership with The Guardian. The new page features The Guardian’s logo and name in the URL, and currently features five projects that it deems noteworthy (all but two of which have already reached and exceeded their funding goals).

“At the Guardian, we’re excited by new forms and models of journalism, and Kickstarter’s focus on the fourth estate is something we’re happy to support by helping pick the projects that we think look most interesting,” wrote Caspar Llewellyn Smith, Head of Culture at Guardian News & Media.

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