Beats Music extends trial period and lowers annual subscription price following acquisition announcement by Apple
The day of its acquisition by Apple, Beats Music issued an app update that lowers the price of its annual subscription $20 to $99.99, and doubles the length of its trial period to 14 days.
Apple confirmed that it was acquiring Beats Music and Beats Electronics yesterday, though at a somewhat lower price than had been originally rumored.
The next question will be what is how the Beats Music service will be incorporated into what Apple is already offering with its iTunes Radio, an admittedly small player right now in the streaming space – will Beats Music become the paid component of iTunes Radio? Or does Apple not really care about this part of the deal in the end, and only wanted the talents of co-founders Jimmy Iovine and Dr. Dre to try and swing deals with the L.A. music and television industry?
More may be known next week when Apple’s Worldwide Developers Conference kicks off Monday, June 2. Apple announced that it would stream the keynote event which begins at 10am PT, a sure sign that the event will be used for consumer product announcements rather than just as a warm up for the conference. The WWDC is usually the time that developers get a preview of new Mac hardware and beta releases for Mac and iOS software prior to their release in the fall. iPhone and iPad hardware announcements are now reserved for a September event.