Houghton Mifflin Harcourt acquires Curiosityville — an online personalized learning environment
Acquisition of Curiosityville includes its proprietary data collection and analytics engine, the Learning Tree
BOSTON, Mass. – May 19, 2014 — Global education leader Houghton Mifflin Harcourt (HMH) has acquired Curiosityville — an online personalized learning environment that helps children ages 3-8 learn through playful exploration and discovery. The acquisition will be a core element of HMH’s early childhood education offering, which represents a significant growth area for the Company.
Using lovable characters, games and activities, Curiosityville bridges a connection between parents, students and educators, and lays a strong foundation for core learning areas such as creative expression, problem solving, collaboration, and other critical cognitive and academic skills for school and for life. The acquisition of Curiosityville also includes its proprietary data collection and analytics engine, the Learning Tree, which provides real-time information on individual learners and personalized recommendations for learning, both online and offline.
“Curiosityville fits perfectly with our mission and commitment to cultivating curiosity and a passion for learning in young children,” said Linda Zecher, President and CEO of HMH. “We place enormous value in the impact of early childhood education, both at home and in pre-school settings, and believe that the incorporation of Curiosityville into our own robust offering for young learners will enable us to deliver a unique, engaging, research-based solution to parents and educators alike.”
Founded by award-winning writer and creator of hands-on learning resources Susan Magsamen, Curiosityville is built upon evidence-based research around child development and critical learning periods, an understanding of the best ways to teach critical skills, and the role of parent engagement. Fueled by brain science research, every aspect of Curiosityville—from the activity and game development to the sound effects, animation, and archetypal characters—is built for optimal child development and learning.
“Curiosityville was created to bring together a collaborative and interactive community of families, educators and experts in the field of early learning,” added Susan Magsamen, Founder and CEO of Curiosityville. “With HMH, we have the opportunity to extend the reach of Curiosityville even further.”
Parchman, Vaughan & Company LLC advised management and the board of Curiosityville with regards to this transaction.