Jill Herzig named editor in chief of Dr. Oz THE GOOD LIFE by Hearst Magazines
Herzig had been editor in chief of REDBOOK since 2010. Prior to REDBOOK, Herzig was executive editor of Glamour
NEW YORK, NY – May 14, 2014 -– Hearst Magazines announced today that Jill Herzig has been named editor in chief of Dr. Oz THE GOOD LIFE, which launches officially with the August/September 2014 issue. Two additional issues will follow in 2014, and the magazine will move to 10-time-per-year frequency in 2015. The announcement was made by Steven R. Swartz, president and CEO of Hearst Corporation, and David Carey, president of Hearst Magazines. Herzig replaces Alison Brower, who is leaving the company to return to California.
The first pilot issue of Dr. Oz THE GOOD LIFE debuted in February, followed by a second issue in April. Strong newsstand sales and more than 285,000 subscription orders exceeded forecasts and required an additional print run to fulfill demand. The magazine’s 450,000 rate base is expected to grow in 2015.
“Identifying white space in the market and teaming with an outstanding brand or personality to fill it is a winning formula for Hearst Magazines,” Carey said. “Mehmet is an ideal partner, and the healthy lifestyle content of Dr. Oz THE GOOD LIFE immediately struck a chord with readers and marketers. The brand fits well in our portfolio and is poised for growth.”
“I feel at home at Hearst and I love the magazine we’re creating,” Dr. Oz said. “It’s a fresh take on living a happy, fulfilled life—something we all aspire to—and I’m thrilled to collaborate with Jill to provide readers with information and inspiration to live every day with confidence and joy.”
Herzig had been editor in chief of REDBOOK since 2010, where she introduced a new look and concept focusing on fun, affordable fashion, beauty and style. During her tenure, REDBOOK won a Gold National Health Information Award and was nominated for two National Magazine Awards.
Prior to REDBOOK, Herzig was executive editor of Glamour, and previously, she served as special projects director of Self and executive editor of New Woman. Herzig started her career in women’s magazines at Cosmopolitan under Helen Gurley Brown.
“Jill has a keen sense of what engages women in print and online, both in terms of content and visuals,” said Hearst Magazines Editorial Director Ellen Levine. “She’s got the innate curiosity that defines a great editor, and under her leadership, Dr. Oz THE GOOD LIFE will flourish.”
“Dr. Oz connects with women in a uniquely personal, positive way. Sure, he brings us insights, ideas and important news, but beyond that, he motivates us all to make changes that feel great,” Herzig said. “He’s convincing America that a healthy lifestyle is the bedrock of happiness. I’m looking forward to working with him to create a rich, imaginative editorial package for that transformative message.”
The pilot issues each carried 60 pages of advertising from brands including Wal-Mart, Garnier, Mazda, L’Oréal Paris, Campbell’s, Dove, Nabisco, Oscar Mayer, Neutrogena, and Rado Switzerland, among others.
“Dr. Oz THE GOOD LIFE touches on all aspects of readers’ lives, making it a vibrant platform for lifestyle marketers in every category, from beauty, fashion and food to tech and automotive,” said Michael Clinton, Hearst Magazines president marketing and publishing director. “Advertisers embraced the concept immediately, and we’re committed to bringing them creative, multi-platform solutions to engage responsive consumers.”