Katz Media Group names Stacey Lynn Schulman Executive VP of Strategy, Analytics and Research
Schulman joins Katz from TVB, the television station marketing association, where she served as Chief Research Officer
NEW YORK, NY – May 13, 2014 — Katz Media Group (KMG), the leading media representation company for radio and television in the United States, today announced that consumer insights and media executive Stacey Lynn Schulman will join the company as Executive Vice President of Strategy, Analytics and Research. Known in the industry for cutting-edge analytics and thought leadership, Schulman brings more than 20 years of media and marketing research experience to the newly created position. Recognized as a “Wonder Woman” by Multichannel News, Schulman is also the 2012 recipient of the Gold Medal for Research Innovation from the Advertising Research Federation’s Great Mind Awards.
In her new role, Schulman will oversee all analytics and insights for the Katz Radio Group (KRG) and Katz Television Group (KTG), leading a team of research professionals to provide world-class audience and consumer analytics for Katz partners, advertisers and agencies.
For Katz Radio Group, Schulman will focus on KRG’s radio advocacy efforts and lead an accelerated charge to bring additional revenue into the radio sector through industry-leading research. She will be responsible for developing, aggregating and analyzing the kinds of consumer data that will clearly illustrate radio’s true power and unique capabilities. Additionally, Schulman will also work closely with the KTG team to grow and further develop its research assets, advocacy and revenue-generating efforts.
“We are thrilled to have such a well-respected media trailblazer join our team. From broadcast and cable television to the agency world, Stacey has an enormous range of research experience across all forms of media. Her expertise will help us evangelize the power of radio, as well as highlight the enduring value of local broadcast,” said Mark Rosenthal, CEO of KMG. “We look forward to leveraging Stacey’s depth of experience to maximize the reach of broadcast with evolutionary methods of targeting, addressability and other cutting-edge approaches for our advertisers and broadcast partners. Understanding consumers, their lifestyles and how they interact with our partners’ products and services is a top priority for us. Stacey’s extensive experience in media and consumer behavior will help take our research capabilities to world-class levels, and arm our sales teams with compelling and credible data to provide advertisers with the most impactful media solutions.”
“Joining Katz Media Group, the leader in the media representation industry, is a phenomenal opportunity to work for a company with a massive multimedia footprint,” said Schulman. “Not only does the position embrace my television and digital background — it also allows me to work with radio, one of the big three media that is often misunderstood and under-valued. I’m excited to have the opportunity to expand consumer and advertiser understanding surrounding radio and help tell radio’s true success story. I’m equally thrilled to be working closely with the team at Katz Television Group to underscore the value of local broadcast. As consumers continue to explore more solitary forms of media engagement, the power of local broadcasting to provide cultural touchstones of connection has never been more important. Whether over-the-air, online or through mobile devices, consumers today have an ‘always-on’ connection to their local radio and television broadcasters creating a unique blend of reach, accessibility and relevance.”
Schulman joins Katz from TVB, the television station marketing association, where she served as Chief Research Officer responsible for driving insights on the value of Local Broadcast Television. Prior to TVB, Schulman served as Senior Vice President at Turner Broadcasting where she oversaw sales and marketing research across Turner’s entertainment and sports brands and their digital extensions. Schulman joined Turner from The Interpublic Group where she was the President of the holding company’s Consumer Experience Practice. Prior to Interpublic, Schulman served as Executive Vice President, Director of Global Research Integration for Initiative, a media agency within the Interpublic family. Schulman’s work at Interpublic was most well known for an exclusive research partnership with the Massachusetts Institute of Technology (MIT), which resulted in breakthrough research on a number of key industry issues, including consumer behavior, interactivity and media convergence. In 2002, Schulman delivered the opening presentation at the ESOMAR (World Association of Opinion and Market Research) conference in Cannes, France, which featured the MIT research. Her follow-up research was awarded Best Paper honors at the ESOMAR Audience Measurement conference in 2005.
Schulman began her career at Katz Communications conducting programming and local market research before moving on to spend several years at CBS. She has served as a Board member of The Advertising Research Foundation, an adjunct faculty member in MIT’s Graduate Media program, a former President of the Radio and Television Research Council and was the first research executive to ever be inducted into the American Advertising Federation’s Advertising Hall of Achievement. Schulman has regularly appeared on CNN, CNBC and FOX News Channel to discuss media trends. In 2005 and 2003, she was named the most quoted executive in the industry by Advertising Age in the publication’s annual “Media Talk” survey. She has also been named a “Media All Star” in the research category by Mediaweek, honored as a “Media Maven” by Advertising Age and profiled in Crain’s “40 Under 40 – New York’s Rising Stars” feature.
Schulman earned a Master’s degree in Media Ecology from New York University and has a Bachelor’s degree in Radio/Television/Film from Northwestern University. She will be based in New York City and report to Mark Rosenthal, CEO of Katz Media Group.