May 7, 2014 Last Updated 9:44 am

Gilbert Cruz named new Editorial Director of Vulture by New York Media

Lane Brown will become Culture Editor of New York Media, overseeing the entirety of coverage across both the Culture Pages in New York magazine and Vulture.com

Press Release:

New York, NY, – May 7, 2014 — New York Media editor-in-chief Adam Moss and digital editorial director Ben Williams have announced two promotions in the company’s culture department. Lane Brown will become Culture Editor of New York Media, overseeing the entirety of coverage across both the Culture Pages in New York magazine and Vulture.com. Gilbert Cruz will become the new Editorial Director of Vulture, responsible for day-to-day operations on the site.

Brown first worked at Vulture over six years ago, when he helped make the original two-man incarnation of the blog a success; following a tenure at Grantland, he returned as Culture Editor for New York magazine in 2012. He has lately shepherded the print culture section into a deeper, richer bi-weekly incarnation. Cruz, working as managing editor of Vulture under Josh Wolk (now Executive Editor at Yahoo Entertainment) for the last two years, has played a key role in Vulture’s expansion to become a much bigger site.

“I expect Lane and Gilbert’s combined talents to drive Vulture forward into the next phase of its growth, and the print pages to ever greater strength,” editor-in-chief Adam Moss wrote in a memo announcing the promotions.

Vulture’s traffic has soared since it was spun off from nymag.com as a stand-alone entertainment and culture site, with an average of 7.7 million monthly unique visitors in the first quarter of 2014, up nearly 60% from the same period in 2013 (Omniture SiteCatalyst). The first Vulture Festival, a weekend of live events celebrating the best of today’s television, music, film and more, takes place this weekend at New York City’s Milk Studios.

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