April 22, 2014 Last Updated 8:43 am

The NYT launches The Upshot, new politics and policy website

New site will work to replace analytics and blogging content lost with the exit of Nate Silver last year

The New York Times today launched a new new politics and policy website, The Upshot, which will be edited by former NYT Washington Bureau chief David Leonhardt. The new website is a successor, of sorts, to its app efforts for the 2012 Presidential election, as well as a replacement for its hugely popular blogger/columnist Nate Silver who left the NYT late last year.

Upshot-screen“We created The Upshot to serve as a destination for readers who want to deepen their understanding of the issues and policies that influence their daily lives,” said Leonhardt. “Using a conversational tone and a rich stream of graphics and interactives, The Upshot will build on what The Times already does so well—provide analysis of the news happening all around us. We also invite our readers to become a part of the conversation.”

The website was not given its own, separate URL, consistent with what the NYT has done in the past. Newspapers remain hesitant to create new websites that will be branded separately from the main newspaper. But some newspapers appear to breaking out of the boxes they have created for themselves by launching new eBook publishing efforts – though these, too, are mostly designed to market their existing brands.

leonhardt-smThe new team for The Upshot includes at least 15 journalists, the Times said, and content will be accessible for those already buying a digital or print subscription. (Much of the content will appear in the print newspaper.)

The new feature will be data driven, and will be able to use the NYT’s extensive interactive animation abilities.

“The Times has always strived to answer the toughest questions and give context to the most important issues affecting our readers. And now with The Upshot, we look to an exceptional team of award-winning journalists and graphics editors from our newsroom and beyond, to provide even more analysis and explanation of the world we live in,” executive editor Jill Abramson said.

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